"Know Your Kidneys!" Roche Supports Launch of World Kidney Day Quiz to Test Public's Kidney IQ

Basel (ots/PRNewswire) -

- First Worldwide Test of Public's Knowledge About Kidneys On-lineQuiz Launches Today

Our kidneys are amazing organs that play a crucial role in keepingus alive and well - but how much do we really know about them and dowe know what can happen if disease sets in? This is the challengeposed by the first global online kidney IQ quiz just launched whichwill run for the next month until World Kidney Day on March 8th.Sponsored by Roche, the "World Kidney Day (WKD) Quiz" found atwww.worldkidneyday.org encourages members of the public to find outjust how much or how little they know about one of the most importantorgans in their bodies.

The WKD Quiz is supported by Roche, working in partnership withthe second annual World Kidney Day which is a joint initiative of theInternational Society of Nephrology (ISN) and the InternationalFederation of Kidney Foundations (IFKF). World Kidney Day is aworldwide initiative to make more people aware of chronic kidneydisease (CKD). CKD is a very common illness which, if detected early,can be treated so reducing other potentially life threatening healthcomplications.

"Chronic kidney disease is common and its incidence is increasingdramatically. We believe it is critical for the public to learn moreabout the function and role of their kidneys and we hope this quizwill be a first step towards greater understanding of, and interestin, this important organ," said Prof. Philippe Van der Auwera, GlobalHead of Anaemia Management at Roche.

The World Health Organisation (WHO) recommends a goal of reducingdeaths from chronic disease by 2% per year over the next decade froma total of 36 million preventable deaths. Promoting early detectionand prevention of kidney disease is an important first step towardsachieving this goal.

The WKD Quiz asks questions that will reveal the public's basickidney knowledge as well as awareness of the health consequences ifnormal kidney function begins to fail. Results from the 10 shortquestions in the quiz will help the organizers to shape ongoingeducational efforts enabling more people in the future to be able toanswer 'Yes' to the provocative World Kidney Day question "Are yourkidneys OK?"

Examples of the questions include:

Q. Your kidneys perform many critical functions. What are they?

a. Process/clean blood and filter out extra water and waste

b. Release hormones

c. Regulate water and chemicals in the blood like sodium andpotassium

d. Remove some drugs and toxins from the blood

e. All of the above

Q. Chronic kidney disease increases the risk of heart attacks andstrokes - true or false?

Answers to these, and all of the questions asked in the WKD Quiz,can be found at www.worldkidneyday.org. Click on the button "Are YourKidneys OK?" The site also contains information on events going on incountries around the world.

About Roche

Headquartered in Basel, Switzerland, Roche is one of the world'sleading research-focused healthcare groups in the fields ofpharmaceuticals and diagnostics. Roche is the leading supplier ofmedicines for cancer and transplantation, a market leader in virologyand in anaemia associated with chronic kidney disease and cancer.More information can be found at www.roche.com.

About WKD organisers

The partnership between the International Society of Nephrology(ISN) and the International Federation of Kidney Foundations (IFKF) -the co-organizers of World Kidney Day - represents a strong alliancebetween kidney health professionals and patient groups to bringglobal attention to the prevention and treatment of kidney disease.The ISN is a not-for-profit society whose mission is the globaladvancement of nephrology. The IFKF, a not-for-profit Federationadvocates worldwide to improve the health, well-being and quality oflife of individuals with kidney disease; disseminates standards ofbest practice of treatment and care; assists with the establishmentof kidney foundations in countries where they do not yet exist;facilitates educational programs for it members; and promotes kidneydisease research.

ots Originaltext: Roche PharmaceuticalsIm Internet recherchierbar: http://www.presseportal.de

Contact:For further information: Sheila Gies, Roche, Tel: +973-235-4347, Mobile: +973-687-0188. Rosemary Hennings, Galliard Healthcare, Tel: +44-(0)207-663-2253, Mobile: +44-(0)7799-411325

Roche Pharmaceuticals

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"Know Your Kidneys!" Roche Supports Launch of World Kidney Day Quiz to Test Public's Kidney IQ