2008-11-27

Bacardi Limited Offers "Driving Experience of a Lifetime" With F1(TM) Legend Michael Schumacher


Hamilton, Bermuda, November 27 (ots/PRNewswire) -

- Schumacher-The Ultimate Designated Driver-Promotes Drinking andDriving Don't Mix at http://www.championsdrinkresponsibly.com

Bacardi Limited, as part of its responsible drinking "ChampionsDrink Responsibly" campaign, is providing the drive of a lifetime -the opportunity to be in the passenger seat next to MichaelSchumacher, the world's most successful Formula One(TM) racing driverand the world's most famous designated driver.

Michael Schumacher, who is the Bacardi Limited Global SocialResponsibility Ambassador, will drive twenty-eight adults from selectmarkets around the world on a race track circuit to raise awarenessof the critical message of responsible drinking. Michael and hispassengers will drive full throttle rides around the exclusiveAscari race track in southern Spain to demonstrate his experthandling of a high performance car to highlight how champions stayin control in various environments.

"I am eager to spread this message that drinking and drivingdon't mix. It is a topic I personally feel strongly about," said Mr.Schumacher, a seven time Formula One(TM) world champion and BacardiLimited Global Social Responsibility Ambassador.

This promotion is part of a Bacardi Limited global socialresponsibility campaign launched in April, which has touched millionsof adults already, to encourage drivers to know the options availableto avoid drinking and driving - using public transportation, taking ataxi, designating a driver, or drinking non-alcoholic cocktails ifthey must drive. Adults in participating markets may learn more aboutthis amazing opportunity by visitinghttp://www.championsdrinkresponsibly.com.

"Bacardi Limited, the largest privately held spirits company inthe world, and Michael Schumacher, the most successful F1 driver ofall time, teamed up because we share a passion for educatingconsumers about the dangers of drinking and driving. Together we canmake an impact," said Seamus McBride, President and CEO of BacardiLimited.

The prize draw will take place in March 2009 and winners must beavailable to travel between May 11-14, 2009.

For a full, multimedia version of this release visithttp://www.oursocialmedia.com/uk/bacardi-limited/drivingexperience/

ots Originaltext: Bacardi LimitedIm Internet recherchierbar: http://www.presseportal.de

Contact:For Michael Schumacher Driving Experience of a Lifetime promotion andChampions Drink Responsibly campaign media information please contact: Adam Lewis, Burson-Marsteller, for Bacardi Limited, +44-207-300-6111, bacardi.csr@bm.com; For Bacardi Limited media information please contact: Amy Federman, Burson-Marsteller, for Bacardi Limited +1-441-294-1110, amy.federman@bm.com; Patricia Neal for Bacardi Limited, +1-441-294-1110

Bacardi Limited

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Bacardi Limited Offers "Driving Experience of a Lifetime" With F1(TM) Legend Michael Schumacher

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