Philips and World Association of Sleep Medicine Join Efforts to Expand People's Awareness of the Impact of Sleep on Health and Well-Being

Amsterdam, The Netherlands (ots/PRNewswire) - RoyalPhilips Electronics announced today a global partnership with theWorld Association of Sleep Medicine (WASM), as official sponsor ofWorld Sleep Day 2011, being held across the globe on Friday, March18. This partnership illustrates Philips' expanding efforts toincrease awareness of how sleep impacts people's health andwell-being all around the world, on a daily basis.

"Philips is honored to be working with the World Association ofSleep Medicine," commented Dr. David White, Chief Medical Officer forPhilips Home Healthcare Solutions and a Professor of Sleep Medicineat Harvard Medical School. "Through the sponsorship of the WorldSleep Day we aim to increase people's understanding of theseriousness of sleep disorders, such as obstructive sleep apnea (OSA)which, if not properly managed, can have a significant impact on aperson's health and well-being."

Commenting on the sponsorship with Philips, Antonio Culebras,Professor of Neurology at SUNY, Upstate Medical University in NewYork, and co-Chair of World Sleep Day, said, "We're excited to beworking with Philips in raising awareness of the significant andincreasing impact lack of sleep is having on people across theworld."

At the same time, Philips, together with leading Australian sleepresearcher Dr. Sarah Blunden (http://www.sleepeducation.net.au) andthe WASM, announced the launch of a new educational module on sleepfor children around the world, as part of the SimplyHealthy@Schoolsprogram. Available online at http://www.simplyhealthyatschools.com,the program aims to support teachers in educating children betweenthe ages of 8 and 12 years, on the importance of sleep and how it canhelp to improve their health and well-being.

"More than ever we recognize how important a good night's sleepis to our health and well-being, and our ability to function properlyduring the day. Through the SimplyHealthy@Schools program, we hope tobe able to bring this lesson to the classroom and ensure childrenaround the world can benefit from a better understanding of theday-to-day impact of sleep," said Dr. Blunden, Pediatric SleepResearch Fellow at the Centre for Sleep Research, University of SouthAustralia and director of the Australian Centre for Education inSleep (ACES).

The fourth annual World Sleep Day - 'Sleep Well, Grow Healthy' -is themed to highlight the importance of sleep for people of allages. Newborn infants, children, adolescents and adults, both youngand old, need quality sleep to maintain a healthy life.

The scale of the problem is highlighted by the recently publishedPhilips Index for Health and Well-being report - a massive consumerresearch study conducted across 23 countries and involving more than31,000 people, that reveals 35 percent of people do not feel they getenough sleep, impacting on both their physical and mental health*.

Interestingly, with almost half of those responding citing 'poorsleeper in general' as a reason for sleep deprivation - it suggeststhat many may have just resigned themselves to not ever getting agood night's sleep.

In reality, there are a number of potential causes for adisturbed night's sleep. These include sleep disorders such as OSA,which affects approximately 4 percent of the adult population. It's adisorder characterized by airway collapse (behind the tongue) duringsleep, which obstructs breathing. If untreated, it can contribute tothe development of high blood pressure, diabetes, heart attacks, andstrokes. Snoring should also not be ignored in children, as it may bea symptom of OSA.

As a global leader in the management of sleep disorders, Philipsinnovates to find meaningful solutions that improve the health andwell-being of people around the world, and has developed a wide rangeof products and solutions, from diagnostic tools through topatient-centered sleep therapy devices, to help enhance the qualityof sleep.

To find out more about World Sleep Day 2011 and what's happeningin your local area, visit http://www.worldsleepday.org.

Philips also calls upon everyone who thinks they suffer fromObstructive Sleep Apnea (OSA) to take its self-assessment Sleep Quizwhich can be found online at http://www.philips.com/sleepapnoea.

* This data is taken from a sub-analysis of the Philips Index forHealth and Well-being, involving almost 14,000 people from 10different countries

Notes to Editors:

About the World Association of Sleep Medicine

The World Association of Sleep Medicine (WASM) is committed toresearching and solving sleep problems in children and adults alike.It dedicates its efforts in 2011 to educate the world on importantsleep topics, including improving the sleep of both adults andchildren. World Sleep Day events will take place primarily online athttp://www.worldsleepday.org, featuring educational videos, educationmaterials, and public service announcements.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands is a diversifiedhealth and well-being company, focused on improving people's livesthrough timely innovations. As a world leader in healthcare,lifestyle and lighting, Philips integrates technologies and designinto people-centric solutions, based on fundamental customer insightsand the brand promise of "sense and simplicity". Headquartered in theNetherlands, Philips employs 119,000 employees in more than 60countries worldwide. With sales of EUR 25.4 billion in 2010, thecompany is a market leader in cardiac care, acute care and homehealthcare, energy efficient lighting solutions and new lightingapplications, as well as lifestyle products for personal well-beingand pleasure with strong leadership positions in flat TV, maleshaving and grooming, portable entertainment and oral healthcare.News from Philips is located at http://www.philips.com/newscenter.

ots Originaltext: PhilipsIm Internet recherchierbar: http://www.presseportal.de

Contact:For further information, please contact: Steve Klink, PhilipsCorporate Communications, Tel: +31-20-597-7415, Email:steve.klink@philips.com; Joon Knapen, Philips Healthcare, Tel:+1-978-659-1990, Email: joon.knapen@philips.com; Sarah Campbell, PhilipsHealthcare Asia Pacific, Tel: +61(2)9947-0472, Email:sarah.campbell@philips.com


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Philips and World Association of Sleep Medicine Join Efforts to Expand People's Awareness of the Impact of Sleep on Health and Well-Being